Our digital printing capability for personalised direct-mail is empowered by the latest in programming and printing technologies. Our XMPie software incorporates InDesign to design and deliver outstanding variable-data-printing (VDP) from our Xerox machines. Lead times have become dramatically reduced to respond quickly to on-demand requirements. The quality of digital colour continues to outperform.
VDP is infinitely versatile and opens up new posibilities for marketers to increase the levels of personalisation and ultimately deliver more powerful direct-mail. Digital print outcomes are superior in quality and the most efficient from creative and production perspectives and most importantly from the standpoint of your marketing budget.
For on-demand and short run direct-mail, the ability to include your personalised data in the same impression as your full colour print eliminates the need to procure offset base-stock and then laser over-print. There are significant cost and time savings which makes us far more agile and capable to respond to on-demand needs with the highest quality full colour direct-mail.